Celebrating International Women’s Day 2019!

What’s a #SHEro anyway?

Click here for your blank #SHEro sign!

International Women’s Day is Friday, March 8th!

In honor of International Women’s Day (IWD) we’re celebrating phenomenal women worldwide! Giving to SHE this IWD means investing in the SHEroes we work with everyday. But we want to know who your #SHEro is! Follow these three steps to join the movement:

What’s the Big Deal with Menstrual Pads?

Did you know that drones are now delivering blood and medical supplies to hospitals in Rwanda? While we haven’t mastered aerial distribution of go! pads, we’ve got some accomplishments that we think are a big deal. We’ve reached over a million people to date through education and advocacy, our go! pads are currently featured in the latest Smithsonian exhibit at the Gates Foundation, and we’re working with refugee camps in Rwanda to improve girls’ and women’s menstrual hygiene. Our productivity this quarter is thanks to SHEroes like you who support our mission!


go! Got a New Look

We make go! pads for girls so they should be designed by girls, right? Earlier this year we started a new go! pad packaging pilot supported by Johnson & Johnson’s Sustainability team to get girls’ feedback on the pad’s size, educational brochures, sales appeal, and overall look. Girls shared that they like the discrete brown paper backing of the go! pads, how easily they fit inside of pockets, and being able to purchase a 3-pack of pads if they can’t afford a whole pack. We’re wrapping up our pilot program to finalize any changes and making sure that girls have a say in the design of their menstrual pads. Stay tuned!



What’s the Real Price of Periods?

In 2009, we calculated the cost of periods to be a GDP loss of $115 million in Rwanda from women missing work. SHE28 is our solution to the global period poverty issue and we’ve already tested the waters on expansion in Zimbabwe. CNN’s latest article, When pads are a luxury, getting your period means missing out on lifereports on period poverty’s impact on school girls and working women in Tanzania. Read what SHE CEO and Founder Elizabeth Scharpf had to say about the issue in the article. If you’ve never thought about missing out on daily activities due to your period, use CNN’s period poverty calculator to find out.

Our Impact To Date


SHE’s Seeking a Marketing and Sales Associate!

SHE is an award-winning social enterprise, with our first business operating in Rwanda. Our goal for SHE Rwanda is to increase access for at least 250,000 girls to affordable sanitary pads. We’re doing that by using an innovative manufacturing process that sources banana fiber from local banana-fiber co-operatives. We then use that banana fiber to make and produce affordable disposable sanitary pads (they are at least 30% more affordable than comparable imported brands). Our pads, branded as go!, are sold to schools ,Kiosk and NGOs, and also directly to undeserved consumers across Rwanda, primarily in the Eastern Province. 
SHE in Rwanda is rapidly scaling, and our revenue is incrementally growing as we meet customer demand for affordable sanitary pads. SHE in Rwanda is a for-profit business with a social mission of local sourcing of banana fiber, job creation, affordable products, and access to essential menstrual health education at the school level, camps and the community.Our social venture has been recognized by Miss Rwanda 2018, New Times Rwanda and Rwanda TV. We are proud to have received global recognition for our work from Echoing Green, The Tech Museum, Curry Stone Design Prize, among others. Learn more about our work here: YouTube and sheinnovates.com


Job Background
The Marketing and Sales Associate will manage SHE’s growing sales network and oversee our large-scale national expansion. The ideal candidate will have a track record in sales in the private sector in East Africa, ideally in consumer goods. The position will be based in Kigali, with extensive travel (50% of the time) across the country. This is your chance to join and shape a successful, fast-growing, national organization at a time of huge opportunity for professional growth. Reporting to the Managing Director, the Marketing and Sales Associate will be a key contributor to meet SHE’s 2018 sales targets and beyond.                                                                                                                                                                                                               
Job Summary and Key Priorities
We’re seeking an experienced and entrepreneurial Marketing and Sales Associate to work directly with our school and NGO customers, kiosk owners, and individual consumers. The Marketing and Sales Associate will build a sales team to drive growth in our sales and corresponding social impact. The right candidate will have experience designing tools and systems to build an efficient and high-performance sales team(s). This person will be an exceptional implementer & will drive sales and marketing through identifying successful pilots and innovations and integrating them into existing operations.As we are expanding most of our projects are still in pilot. That means there is not yet where to look for guidance. You need to be ok with that to be successful in this job. You also need to be a very strong project manager. You need to be good at launching new projects and developing and managing teams. You need to be comfortable with uncertainty, agile and a problem-solver. You need to be independent, solution-oriented and very comfortable with making decisions.You will also be working with a variety of customers (schools, NGOs, etc.) and stakeholders (government officials, kiosk owners, etc.) and you will need to do that without compromising the customer experience.                                                   
The Marketing and Sales Associate’s responsibilities will be to:
Sales responsibilities

  • Build and manage SHE’s sales strategy and performance across Rwanda, including developing and implementing direct sales strategy to girls and women.
  • Identify new opportunities and build existing partnerships with distribution partners (schools, NGOs, kiosks, etc) – to meet ambitious sales and financial targets and convert new distribution partners.
  • Recruit, develop, incentivize and oversee a sales team across Rwanda.
  • Achieve growth and hit sales targets by successfully managing the sales team
  • Present sales, revenue and expenses reports and realistic forecasts to the Managing Director on the quarterly basis.
  • Design and implement a strategic business plan that expands the company’s customer base and ensures it’s strong presence.
  • Collaborate closely with District and sector officials to drive sales in new districts and sectors.
  • Develop the pricing strategy per customer and incorporate the element of training and awareness programs for school, kiosks and NGO bulk buyers.
  • Develop an annual estimated budget for SHE marketing and sales activities.

Marketing responsibilities

  • You will be responsible for creating innovative strategies and the associated project roadmaps for improving relevant business processes and developing effective tools, which will help SHE Rwanda to achieve its marketing goals and sales targets.
  • Working closely with design agencies and assisting with new product launches.
  • Develop, pilot and help plan the implementation of marketing communications activities



Minimum Qualifications and Experience

  • 3-5 years’ experience with exceptional track record of exceeding sales targets and building partnerships
  • Private sector retail experience in Rwanda and East Africa – understands both peri-urban and rural customer bases
  • Experience managing a sales team or field force.
  • Entrepreneurial spirit and drive for results.
  • Exceptional natural teacher, strong interpersonal skills.
  • Excellent written and verbal communications skills in English and Kinyarwanda.
  • A bachelor’s degree in Business Management/Administration or a related field.
  • Rwandan nationals and EAC nationals authorized to work in Rwanda only. Willingness to travel across the country as needed.
  • A passion for the mission, vision, and values of SHE.

Preferred Knowledge, Skills and Abilities

  • Superior customer focus and relationship management
  • Experience in early-stage organizations, establishing teams, and processes
  • Action-oriented – resourceful, able to take the initiative and manage multi-priorities in a fast-paced environment.
  • Excellent attention to detail and project management skills.
  • Confident working independently as well as collaborating with a wider team.
  • Proficient using Microsoft Office –especially Excel
  • A desire to make a positive impact through your work, and interest in social enterprise
  • Experience in pitching, presenting and negotiating – such as presenting to large groups of consumers, preparing and running product training sessions, negotiating partnership terms and handling objections.


Criteria for Selection

The following matrix will be used to evaluate candidates for this position:

  • Experience: 40% Candidate must be of mature character with minimum 3 years designing and executing sales and growth operations strategy.
  • Skills: 40% Strong analytical, presentation, and communication skills. Skills in recruitment, training and team building.
  • Education: 20% Bachelor’s degree required, business degree preferred, must be fluent in English and Kinyarwanda

Preferred Start Date



Competitive with similar social enterprises. This is a role with performance-based raises and the ability to increase in responsibilities over time.


Health insurance, the stipend for airtime and travel, 18 days of vacation as well as national holidays

Mode of Submission

Interested applicants are requested to read and complete very carefully the following application form not later than 26th September 2018.


SHE Goes to Zimbabwe

We’ve made 520,698 go! pads to date and we’re not stopping there!

To keep the momentum going, we traveled to Zimbabwe in May to explore how we could turn what’s typically seen as plant waste into go! pads. We conducted initial fiber testing led by our very own engineer and Technical Director, Leah!


To kick off day one, we met with twenty-nine eager women farmers at the beautiful Magadzire Centre site to test out some new fibers. The farmers made sure to wear goggles to prepare for the messy extraction process ahead. We realized that unlike banana plants in Rwanda, Zimbabwean banana plants are full of water. This means that these varieties can be left out for up to two weeks before extraction. Immediately after extracting the fibers from the banana stems, they were placed in water to prevent discoloration. We then hung them out on a line and later stored them in dry place called a hozi, the word for storage room in the Shona language.



On the second day, our group of farmers grew by ten. They even brought with them five different banana plant varieties that we successful extracted fibers from.

Stay tuned to find out if these new fibers will be suitable for go! pads!





There is still work to be done to make SHE28 possible in Zimbabwe. Repairing the road to the site and building a centrally located banana fiber collection depot are top priorities. Our training could not have been possible without our partners in Zimbabwe. Siyabonga! Maita Basa! (Thank you!)


Menstrual Hygiene Day 2018

SHE celebrates Menstrual Hygiene Day every May 28th, and this year we held our biggest celebration yet.

Boys, girls, and their parents took a spot on the field to learn and break the silence around menstruation. Schools competed to put on the best menstrual hygiene drama skit in the hopes of winning money to improve their school’s girls room.



Miss Rwanda 2018 graced the stage to announce the winners of the competition and encourage girls to not shy away from asking questions about their periods.










Over 11,000 people participated in SHE educational events for Menstrual Hygiene Day, with 4,000 gathering to celebrate on the day itself.  The Ministry of Education was present to support SHE Rwanda’s work in improving girls’ education. Thanks to coverage from Radio Rwanda, our message traveled across the country, reaching 90% of the population of Rwanda.

Interested in being SHE’s next Production Engineer? We’re hiring in Rwanda!


We are recruiting an energetic and commercially minded mechanical engineer to join our core team. The successful candidate will have a proven track record in machine fabrication, small-scale factory setup, and mechanical problem solving. The position will require both hands-on and CAD design capacity. This is an ideal position for a hands-on mechanical engineer seeking to join a growing manufacturing start-up in Rwanda and deliver transformative, global impact. The position will require an intense and creative pace of work, flexibility and resourcefulness, and a keen ability to navigate the cultural and physical aspects of field work. The job will be located in Ngoma district with travel between Kigali to the main office and will report to the Production Manager


Manufacturing duties:

  • Work closely with and help to train quality control inspectors, technicians and production personnel in enhancing the quality and manufacturability of our product.
  • Creating and editing SOP’s and QC inspection documents.
  • Evaluates production processes by designing and conducting research programs; applying knowledge of product design, fabrication, assembly, tooling, and materials; conferring with the existing machine. This often requires creativity and resourcefulness to keep the factory running while waiting for proper repairs or components.
  • Develops Production processes by studying product requirements; researching, designing, modifying, and testing manufacturing methods and equipment.
  • Improves production efficiency by analyzing and planning workflow, space requirements, and equipment layout.
  • Assures product and process quality by designing testing methods; testing finished- product and process capabilities; establishing standards; confirming production processes.
  • Provides production decision-making information by calculating production, labor, and material costs; reviewing production schedules; estimating future requirements after consulting the Production Manager
  • Assist Production Manager in planning, managing and executing production operations.
    • Supervise and motivate production process night & day shift to meet quality and performance standards.
  • Keeps equipment operational by coordinating maintenance and repair services; following manufacturer’s instructions and established procedures; requesting special service.
  • Completes design and development projects by training and guiding shift leads.
  • Maintaining and modifying equipment to ensure that it is safe, reliable and efficient
  • Contributes to team effort by accomplishing related results as needed.
  • Work with Production Manager to execute the following
    • To identify opportunities for new technical innovations.
    • To provide engineering technical assistance to Rwandan’s production team related to R&D and technical developments for replication of our machinery and existing production process in Rwanda.
  • Assist Production Manager in planning, managing and executing production operations.
  • Supervise production process to meet quality and performance standards.
  • Record all production metrics to report to the Production Manager
  • Read and manipulate models and drawings in CAD.



This role will be particularly suitable for intellectually curious manufacturing or consultant-types that are eager to dive into our production scale up. Previous experience in manufacturing roles is a plus.


Specific experience:

  • University degree, preferably in Engineering or other related.
  • 2+ years’ experience in a R&D, design, or consulting role; experience working with Product design Engineer
  • Solid knowledge of Excel, Word, Powerpoint
  • Fluency in English required
  • Experience with computer-aided drawing such as AutoCAD, Sketchup, Microstation, etc. to generate technical designs
  • Mechanical aptitude, ability to troubleshoot and repair mechanical issues with production equipment and tooling.


Desired experience:

  • Demonstrated experience working with basic shop machines and tools: manual mill, lathe, welders, etc; machine fabrication skills are preferable.
  • Experience in a medium volume, medium-tech manufacturing setting, preferable.


Personal traits and skills:

  • Attention to Detail: As Engineers you need to possess a high level of attention to detail to ensure nothing important is forgotten that could potentially derail the factory.
  • Analytical: you think through problems in a structured way: assessing them quantitatively wherever possible, breaking them down into their component parts, and tackling the highest impact problems first. You are good with numbers, and understand how different KPIs relate to each other.
  • Human-centered design thinking: you can employ a variety of techniques to understand user pain points and design creative solutions from first-principles (not just the way things have always been done). Just as importantly, you can communicate your vision using a variety of tools to a variety of stakeholders.
  • Presentation skills: you can translate complex numbers into language that makes sense to any audience.
  • You deliver and expect the best: At SHE, we all strive to deliver extraordinary work and believe that the work we are doing will benefit millions of people. We also expect others to do the same. You must take pride in owning and delivering your vision, and not be content to just faithfully execute instructions.
  • Desire to learn: You should be able to demonstrate that you know the current state of the engineering industry and can work effectively within it. Anticipate where it might go in the future.



Candidates who fulfill the requirements are requested to submit their Applications (Application letter and resume) to hr_rwanda@sheinnovates.com before 23 June 2018.


Now Hiring: Administration Officer

The Administration Officer is responsible for maintaining day to day financial, accounting, administrative and personnel services in order to meet requirements and support service operations.


The Administration Officer will report to the Managing Director and she/ he is responsible for assisting with preparation of financial statements, maintaining cash controls , prepare the payroll, prepare the fund request together with the MD and personnel administration (Time sheet , Leaves records) purchasing, maintaining accounts payable and managing office operations.


1. Administer and monitor the financial system in order to ensure that the finances are maintained in an accurate and timely manner

Main Activities

  •  Assist with preparation of the budget
  • Recording bank and petty cash expenses on a weekly basis
  • Reconciling bank statements on a monthly basis
  • Preparing balance sheets on a monthly basis
  • Preparing statements of profit and loss on a monthly basis
  •  Implement financial policies and procedures
  •  Reconcile the general ledger
  •  Prepare and reconcile general bank statements
  •  Establish and maintain supplier accounts
  •  Ensure data is entered into the system
  •  Ensure transactions are properly recorded and entered into the computerized
  •  Assist with the annual audit
  •  Maintain financial files and records
  1. Oversee the accounts payable and accounts receivable systems in order to ensure complete and accurate records of all money
    Main Activities
  •  Ensure the safeguarding of all municipal funds
  •  Issue, code and authorize purchase orders
  •  Reconcile the accounts payable
  •  Reconcile the accounts receivable
  •  Reconcile weekly deposits
  • Receive and process the approved requests from the staffs
  •  Verify the employees weekly expenses
  1. To act as the liaison between SHE managers and employees, ensuring smooth communication and prompt resolution of all queries. You will also support our daily HR activities and assist in coordinating HR policies, processes and relevant documents.

Main Activities

  • Preparing RSSB tax on a monthly basis and preparing TAX PAYE tax declarations on a quarterly basis
  • Facilitating resolutions to any payroll errors
  • Answering payroll questions
  • Administer employment agreements
  •  Maintain the leave management system
  •  Review payroll reports
  • Recording in database and verify the employees Time sheet
  1. Supervise administrative services within the municipal office
    Main Activities
  •  Manage the filing, storage and security of documents
  •  Respond to inquiries
  • Manage the repair and maintenance of computer and office equipment



  • Bachelor of Business Administration (BBA) in finance or accounting, professional accounting certificate will be an asset.
  • At least 2 years’ experience in accounting or related field



  • Exceptional service and results orientation
  • Superior analytical and problem-solving abilities. Demonstrated ability to apply IT in solving problems
  • Ability to work under pressure and time constraints
  • Ability to work effectively with a wide range of cultures in a diverse community
  • Ability to present ideas in business-friendly and user-friendly language. Ability to make effective and persuasive presentations to senior management
  • Ability to achieve results through others
  • Excellent self-organization and self-direction in performance of tasks, including time management skills


  • If you believe that you are the right candidate for the above position, please submit your application: CV and application letter to hr_rwanda@sheinnovates.com




Now Hiring: Health and Hygiene Manager in Kigali, Rwanda

Health and Hygiene Manager Job Summary

We are currently seeking an experienced Health and Hygiene Manager with strong skills to join our growing team. In this position, you will oversee, design, develop, coordinate, and run both large- and small-scale training MHM program. To do so you are required to be strong on Leadership, Government and partners relations. Manager will build on the existing work and experience of SHE- Rwanda to develop creative resources to support the delivery of Menstrual Health Education in Rwanda. The material will be widely used in the whole country by other organizations seeking to improve girls’ and women health through health education and community awareness. The Manager will also be requested to work in close collaboration with the Business team to coordinate and implement larger community awareness outreaches to our pad purchasers to ensure that communities receiving go! pads are also able to access Menstrual Hygiene Management (MHM) information they need.


MHM Training and Awareness

  • Deliver MHM trainings and workshops to other organizations and other different audiences.
  • Together with other girl’s education promoters in the country, ensure that MHM advocacy is taken into consideration while girls’ education promotion is in discussion especially in the areas of policy changes.
  • Train teachers on puberty, menstruation, and menstrual hygiene management, including go!
  • Conduct awareness sessions on puberty, menstruation, and menstrual hygiene management, including go!
  • Use MHM education to convert schools, NGOs, and girls into go! buyers;
  • Travel throughout Rwanda as necessary to train teachers and students and conduct advocacy.
  • Develop and provide training plan for MHM education facilitators and, if capable, oversee the training of health facilitators.

Educational Materials Development and Plan

  • Oversee the adaptation of an existing menstrual health and hygiene education curriculum to meet project needs and Ministries of Education and Health requirements:
    • Conduct literature review as needed to capture and understand recent findings in MHM curriculum design and effectiveness and incorporate findings into updated curriculum.
    • Conduct pre- and post- surveys among trained teachers and incorporate findings into updated curriculum.
    • Collaborate with SHE’s Marketing team to ensure alignment of updated curriculum with any development of sales content.
    • Collaborate with partners to adapt curriculum as needed to program site context.
  • Adapt existing MHM Training of Trainers materials for community and school implementation for different partners.
  • Develop content for other supplementary resources (e.g.: resources for variety of groups; girls, boys, community health workers and teachers, to name but a few).
  • Oversee the adaptation (as needed) of the teacher training manual for REB approval.
  • Oversee the adaptation (as needed) of the student booklet for REB approval.
  • Collaborate with SHE’s Business Development Manager as needed to adapt curriculum for sales training (e.g. shorter educational brochure, inserts, posters).


  • Build relationships with public, private, and nonprofit sector stakeholders in the health and education fields.
  • Build or maintain relationships with Ministers of Health, Education, and Gender and get Teacher Training Manual approved.
  • Preparing reports for district and government officials and non-profit stakeholders for national and global distribution.
  • In collaboration with the Managing Director, develops and manages SHE strategy for strengthening relationships with Government officials and Partners and increasing their understanding of and support for SHE MHM.
  • Plan and implement events and other activities to support the SHE’s government and partner relations goals, such as town halls, news conferences, school visits, and meetings.
  • Strategize and collaborate with Business Development Team to align potential partner to boost sales.


Applying candidates must meet the following qualifications:

  • Hold a Bachelor’s degree in Community Health Development, Public Health, Social Sciences or a related field.
  • Demonstrated experience designing menstrual health or adolescent health education curricula, preferably in a Rwandan context.
  • Demonstrated experience facilitating menstrual or adolescent health education curricula, preferably in a Rwandan context.
  • Cultural sensitivity and empathy are a must. Previous experience working with rural and/or vulnerable populations is preferred.
  • Proven experience in working in community heath projects. Advocacy experience, or demonstrated ability to build relationships with both public, private, and NGO sector stakeholders.
  • Demonstrated interest in social impact.
  • Fluent in English and Kinyarwanda.


  • Outstanding organizational skills and attention to detail.
  • Ability to work effectively in a team and excellent interpersonal skills.
  • The ability to develop effective partnerships with the private, NGO and public sector.
  • Ability to support the development of manuals and training materials and conduct training.
  • Strong written and verbal communication skills in English and Kinyarwanda.
  • Proven ability to identify and write good story ideas.
  • A positive, can-do attitude and sense of humor.


Applicants must fully meet the qualification requirements. Qualified individuals are requested to submit cover letter and resume ONLY in English and Word (.doc) or Acrobat (.pdf) format, addressing above-listed qualifications and requirements; and providing names, professional relationship, contact numbers and email addresses of three professional references, including at least two former supervisors.

The above documents must be emailed to hr_rwanda@sheinnovates.com