There’s a New SHE in Town!
Today, we are launching our updated brand on our redesigned website! This new brand identity is more than a design makeover; it reflects who we are today, and where we’re going.
Six years after launching SHE, we’ve learned is that it takes tenacity to disrupt the status quo and create change.
Debunking stereotypes
Reclaiming local resources
Investing in new ideas and people
Launching entrepreneurs to improve lives
Our four words, along with our mission statement, are a living and accurate reflection of who we are and how we work today.
2014 will be a major year for SHE as we move forward with our industrial-scale pilot to produce pads for 3,000 schoolgirls attending our ten partners schools and youth centers in the Kayonza district of Rwanda. As SHE continues to evolve, we will look to our brand to stay true to our approach.
Finally, we’ve changed our identity to mark this new chapter. We worked with Blok Design to create a brand identity that needed to capture the heart and soul of a brand that strengthens women and girls to stand tall and proud. Therefore the wordmark “stands tall,” emphasized by the bold underscore and color palette.
Our photos were also taken by two superb photographers and friends of SHE:
- Finnish photographer Perttu Saralampi, whose photos are featured in the carousel on our homepage as well as throughout the site. Check out more of his work here: http://perttusaralampi.tumblr.com/
- New Zealander Tash McCarroll who spent a lot of time with our staff at our Ngoma production site to capture our progress. View more of her work here: http://tashmccarroll.com/
Please explore our redesigned website, and if you have any questions, please do not hesitate to reach out to us.
Ain’t no stopping us now – SHE’s on the move!
Elizabeth and the SHE Team