What’s a #SHEro anyway?
Did you know that drones are now delivering blood and medical supplies to hospitals in Rwanda? While we haven’t mastered aerial distribution of go! pads, we’ve got some accomplishments that we think are a big deal. We’ve reached over a million people to date through education and advocacy, our go! pads are currently featured in the latest Smithsonian exhibit at the Gates Foundation, and we’re working with refugee camps in Rwanda to improve girls’ and women’s menstrual hygiene. Our productivity this quarter is thanks to SHEroes like you who support our mission!
go! Got a New Look
We make go! pads for girls so they should be designed by girls, right? Earlier this year we started a new go! pad packaging pilot supported by Johnson & Johnson’s Sustainability team to get girls’ feedback on the pad’s size, educational brochures, sales appeal, and overall look. Girls shared that they like the discrete brown paper backing of the go! pads, how easily they fit inside of pockets, and being able to purchase a 3-pack of pads if they can’t afford a whole pack. We’re wrapping up our pilot program to finalize any changes and making sure that girls have a say in the design of their menstrual pads. Stay tuned!
What’s the Real Price of Periods?
In 2009, we calculated the cost of periods to be a GDP loss of $115 million in Rwanda from women missing work. SHE28 is our solution to the global period poverty issue and we’ve already tested the waters on expansion in Zimbabwe. CNN’s latest article, When pads are a luxury, getting your period means missing out on life, reports on period poverty’s impact on school girls and working women in Tanzania. Read what SHE CEO and Founder Elizabeth Scharpf had to say about the issue in the article. If you’ve never thought about missing out on daily activities due to your period, use CNN’s period poverty calculator to find out.
Our Impact To Date
- Build and manage SHE’s sales strategy and performance across Rwanda, including developing and implementing direct sales strategy to girls and women.
- Identify new opportunities and build existing partnerships with distribution partners (schools, NGOs, kiosks, etc) – to meet ambitious sales and financial targets and convert new distribution partners.
- Recruit, develop, incentivize and oversee a sales team across Rwanda.
- Achieve growth and hit sales targets by successfully managing the sales team
- Present sales, revenue and expenses reports and realistic forecasts to the Managing Director on the quarterly basis.
- Design and implement a strategic business plan that expands the company’s customer base and ensures it’s strong presence.
- Collaborate closely with District and sector officials to drive sales in new districts and sectors.
- Develop the pricing strategy per customer and incorporate the element of training and awareness programs for school, kiosks and NGO bulk buyers.
- Develop an annual estimated budget for SHE marketing and sales activities.
- You will be responsible for creating innovative strategies and the associated project roadmaps for improving relevant business processes and developing effective tools, which will help SHE Rwanda to achieve its marketing goals and sales targets.
- Working closely with design agencies and assisting with new product launches.
- Develop, pilot and help plan the implementation of marketing communications activities
Minimum Qualifications and Experience
- 3-5 years’ experience with exceptional track record of exceeding sales targets and building partnerships
- Private sector retail experience in Rwanda and East Africa – understands both peri-urban and rural customer bases
- Experience managing a sales team or field force.
- Entrepreneurial spirit and drive for results.
- Exceptional natural teacher, strong interpersonal skills.
- Excellent written and verbal communications skills in English and Kinyarwanda.
- A bachelor’s degree in Business Management/Administration or a related field.
- Rwandan nationals and EAC nationals authorized to work in Rwanda only. Willingness to travel across the country as needed.
- A passion for the mission, vision, and values of SHE.
Preferred Knowledge, Skills and Abilities
- Superior customer focus and relationship management
- Experience in early-stage organizations, establishing teams, and processes
- Action-oriented – resourceful, able to take the initiative and manage multi-priorities in a fast-paced environment.
- Excellent attention to detail and project management skills.
- Confident working independently as well as collaborating with a wider team.
- Proficient using Microsoft Office –especially Excel
- A desire to make a positive impact through your work, and interest in social enterprise
- Experience in pitching, presenting and negotiating – such as presenting to large groups of consumers, preparing and running product training sessions, negotiating partnership terms and handling objections.
Criteria for Selection
The following matrix will be used to evaluate candidates for this position:
- Experience: 40% Candidate must be of mature character with minimum 3 years designing and executing sales and growth operations strategy.
- Skills: 40% Strong analytical, presentation, and communication skills. Skills in recruitment, training and team building.
- Education: 20% Bachelor’s degree required, business degree preferred, must be fluent in English and Kinyarwanda
Preferred Start Date
Competitive with similar social enterprises. This is a role with performance-based raises and the ability to increase in responsibilities over time.
Health insurance, the stipend for airtime and travel, 18 days of vacation as well as national holidays
Mode of Submission
Interested applicants are requested to read and complete very carefully the following application form not later than 26th September 2018.
We’ve made 520,698 go! pads to date and we’re not stopping there!
To keep the momentum going, we traveled to Zimbabwe in May to explore how we could turn what’s typically seen as plant waste into go! pads. We conducted initial fiber testing led by our very own engineer and Technical Director, Leah!
To kick off day one, we met with twenty-nine eager women farmers at the beautiful Magadzire Centre site to test out some new fibers. The farmers made sure to wear goggles to prepare for the messy extraction process ahead. We realized that unlike banana plants in Rwanda, Zimbabwean banana plants are full of water. This means that these varieties can be left out for up to two weeks before extraction. Immediately after extracting the fibers from the banana stems, they were placed in water to prevent discoloration. We then hung them out on a line and later stored them in dry place called a hozi, the word for storage room in the Shona language.
On the second day, our group of farmers grew by ten. They even brought with them five different banana plant varieties that we successful extracted fibers from.
Stay tuned to find out if these new fibers will be suitable for go! pads!
There is still work to be done to make SHE28 possible in Zimbabwe. Repairing the road to the site and building a centrally located banana fiber collection depot are top priorities. Our training could not have been possible without our partners in Zimbabwe. Siyabonga! Maita Basa! (Thank you!)