WHAT WE’RE TALKING ABOUT

 

NYU Women’s Soccer Embarks on a “Padded” Project with SHE

Guest post by Sophie Frank, a freshman at New York University and goalkeeper on the Varsity Soccer Team

When you are on a team with thirty other females, there is no way to evade the topic of PERIODS. Menstrual cycles fall in and hormones are rampant. It was not until NYU Women’s Soccer worked with Sustainable Health Enterprises, however, that we were exposed to a new perspective on the dreaded topic of menstruation. We gathered in the conference room at Coles Sports Center on campus and listened to SHE founder, Elizabeth Scharpf and SHE strategy director, Connie Lewin, explain the gaping need for women in Rwanda to have better access to and education about menstruation and menstruation resources. Elizabeth and Connie inspired us with their description of the sustainable business SHE has innovated: creating jobs, opening doors, and providing necessary health resources to passionate and intelligent women in Rwanda. We knew we had to do more.

As busy college students, we wanted to make sure that we were able to do something meaningful, and would serve SHE directly. We went to the drawing board, and in doing so, we learned a lot about how we can wield our common femininity to both empathize with and be empowered by the female population that SHE28 targets. After doing research and learning more about SHE28, we identified that we would make the biggest difference by raising awareness and fundraising. Putting our creative energies to work, we baked tasty treats and colored eye catching posters. We then hosted a bake sale at the same sports center where we were first inspired by the SHE28 mission. Although we did not raise enough to propel SHE28 into a future of easy investing, we brought this topic–of women who lack proper materials for menstruation–to the attention of our peers. Cookies for a cause. NYU women’s soccer is grateful to have had the opportunity to learn more about such a great entrepreneurial pursuit and important cause. We hope to have made a difference with our team’s #smallthing and we hope to do more work with SHE28 in the future.

 

Meet the SHE Team: Yvonne Krywyj

Hometown: Detroit

What is your role and what are some of your current projects?  I am the head of business operations for Rwanda, so I oversee everything that goes on here. Right now, I’m working on updating our team’s strategic plans and working to get our pads approved by the Rwanda Bureau of Standards, as well as engaging partners for future collaborations. 

What might (someone) be surprised to know about you? I can come up with haikus on command, about any topic. For example, here’s one for SHE:

This one’s for the girls: 

Period’s no cause for shame. 

Let’s break the taboo.

What is your favorite flavor of ice cream? Or your favorite snack?

I’m not a big dessert person, but I can’t resist Ben & Jerry’s Triple Caramel Chunk, which I think has a new name now. My favorite snack, though, is wasabi peas. Or wasabi peanuts. Or really anything coated in wasabi.

What was the last song you just listened to?

Embrace, by Goldroom

Why did you join SHE?

I joined SHE because it offers a market-based approach to a social problem, because it creates jobs and increases income for women all along the value chain, because it benefits women and girls, and because I couldn’t ask for a better team of people to work with.

What do you wish other people knew about SHE?

I wish other people knew that SHE is not a traditional charity but, rather, is investing in people and growing the economy here in Rwanda while breaking the taboos around menstruation and making it easier for women and girls to go about their normal daily lives while on their periods. In the long-term, operating as a business is a much more sustainable approach than relying on donations forever.

Flora leading teachers training session Nov 2014

Meet the SHE Team: Flora Ufitinema

What is your role and what are some of your current projects?

As the Marketing and Research Associate, I serve as the brand advocate of go!, and work closely with the team to increase brand awareness, drive sales, and ultimately generate new business leads. I also provide research and analysis support to our health education and awareness program.

What might someone be surprised to know about you?

People don’t believe that I can tell good jokes, but I always surprise them when I speak out and make people laugh. I seem more as an introvert, but in reality, I am both an introvert and extrovert.

What is your favorite flavor of ice cream? Or your favorite snack?

Chocolate Ice Cream

What was the last song you just listened to?

“Create In Me A Clean Heart” by Donnie McClurkin

Why did you join SHE?

I joined SHE so I can be part of a team that inspires confidence in girls everyday of the month, and provides sustainable solutions to Rwandan young girls using our country’s resources.

What do you wish other people knew about SHE?

People should know that SHE enables girls to find freedom and dignity, promotes a positive outlook on menstruation and boosts girls’ confidence during a period of insecurity.