Why I Volunteer for SHE: Meet Sam Schulman
How did you find out about SHE?
SHE and Interbrand partnered for Interbrand’s Month of Service in July 2014. SHE was selected out of many non-profit submissions to participate in a one-day intensive workshop to tackle key brand challenges.
What project did you work on with SHE? Whom did you work with? How did you use your skills and talents to help advance SHE’s mission?
We worked with Elizabeth Scharpf (founder and CEO), Connie Lewin (Strategic Partnerships and Marketing Director) and SHE’s Marketing Intern. Originally, the focus was on understanding how to implement visual assets as a result of a recent rebrand. What evolved was a deeper focus on differentiating SHE’s primary campaign, SHE28, from the SHE global brand to ensure SHE could be better leveraged as a platform to communicate the broader objectives of the organization, and support future growth. In just 8 hours, we completed an extraordinary amount together – we developed a messaging platform to express the brand personality; made adjustments to both the SHE and SHE28 logos, introducing greater clarity and flexibility in the visual system; and finally, a brand playbook that included visual, verbal and strategic guidance for implementing the brand effectively.
What are some highlights of your volunteer work with SHE?
Our day with SHE remains one of my career highlights. Not only is the SHE team incredibly passionate about what they do, but they have created a really interesting and sustainable business model unlike many in the space. The team was engaged and decisive which allowed us to iterate together to get to successful solutions.
What should people know about SHE?
Working with SHE opened my eyes to a topic I had previously known very little about. The work SHE is doing is unique and powerful and I can’t wait to see what SHE tackles next as it continues to grow and make lasting change at a global scale!