Making go! pads sticky in consumers’ mind
by Flora Ufitinema, Marketing and Research Associate, Rwanda
We had our first major go! presentation and sales week in August at the 7th Annual Eastern Province Expo in Ngoma. We both presented our go! pads to the business community while also having our pads available for purchase for local consumers! We had a lot of foot traffic thanks to a recent feature of our Production Staff Leader Marie Louise Umulisa in Ni Nyampinga magazine, a national magazine produced by Girl Effect Rwanda. This was really amazing and represented how important this magazine will be in our future efforts to inform girls about go! pads.
We also enjoyed explaining the process of constructing our go! pads with banana tree fibers. People really responded well to the go! pads, especially the bold colors of our brand. The girls and women were most attracted to our product because of how absorbent and inexpensive it is compared to imported pads.
We also connected with local kiosks owners who were also interested in stocking go! pads in their stores. One kiosk owner bought a few go! pads to put her in store, and later that week, she brought other local kiosks owners to purchase and stock go! pads in their shops too.
Another girl who received our go! pads while at the Peace Corps camp in the Eastern Province, came to purchase her own pack of go! pads and brought her friends with her to check out our pads too. She mentioned how go! pads are very absorbent and comfortable. Word-of-mouth marketing is a powerful tool for brand awareness, and we’re excited that the word on the street is good to go!
We’re just getting started with sales and are looking for customers in Rwanda, so please reach out to us at firstname.lastname@example.org to get some go! pads in your hands today.